About Us

The context why we exist in the first place!

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About Brand Decoded

We are a group of passionate professionals scattered by locations but united by intent, dedicated to a mission to help entrepreneurs around the world, like you, to decode the visual identity of their Brand and to also ensure that the brand is strategically positioned and aligned with its visual identity to manifest the business goals it wants to achieve.

We Stress on Branding over Marketing

There is no marketing process or function if the brand identity is not strategically aligned with the brand itself. Even the tone of voice and messaging through marketing is based on the foundation of the brand strategy. There are many nuances to how the brand is positioned is how it attracts the right audience. There are many occasions when the brand doesn’t perform well, when these aspects are not settled. It’s not always the marketing but the branding which is key to a business’s strong hold in the market.

Our Solution to the Issue

We have also observed that there are many marketing agencies posing as branding agencies and many creative agencies posing the same. What happens is that the brand is based on the basis of marketing strategy and the type of logo design/web design it adopts. Which is quite the opposite approach, as the brand strategy, positioning, persona and expression should decide the marketing strategy, voice, messaging and the visual Brand Identity.

Our very purpose is to bridge this gap and resolve these issues. As it harms the brand equity and degrades the brand’s performance, even if the product or service is good.

Values and Beliefs We Commit

We don’t believe in template works but more rely on work from scratch and personalising the project based on your preferences and needs as every project is unique at its core and while working on your Brand’s Strategy we try to bring out the ethos, emotions and the passion elements so that the brand easily connects with your target audience as obviously they are human and they respond more to emotions than anything else.

So, if you are looking for that extra effort, the human touch and a service that is fully passion driven to evolve your brand, ask us out!

Client Reviews

Lorem ipsum dolor sit amet, consectetur adipiscing elit

"I am very happy with the outcome and communication and I very much appreciate the willingness to work with me on the little things that came up along the way. As I was quite new to website design, it took a lot of patience from Pyal to get me on track 🙂 She always listened to what I wanted and made it happen. If you are worried that the project of your own website is too much for you, go ahead and hire Pyal - she will help you in any way she can and take the worries away 🙂 She is very knowledgeable and will point you in the right direction. My requirements were very specific with a lot of custom programming and creative solutions that required "outside of the box" thinking. I highly recommend her! She delivers what she promises and much more and for a very reasonable price. Thank you!"
Barbora KalinovaEntrepreneur
"Five star and perfections all around! Several freelancers applied for my job. Pyal was the only one who explained things to me well, and the only one to come up with a novel idea about how to solve the problem. She completed the job way ahead of schedule. I can't wait to work with her on another project. Thank you Pyal!!"
Kim GiovaccoEntrepreneur
"This was my first project with Sairaj. He impressed me with the quality of the very first concepts and his attention to the details in in refining and finalising his work. I think he has great ability to listen and think together with clients who are open to that. In my opinion, that is what makes a good project great. I highly recommend him."
Laszlo SzaboCEO
Marketology
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Client Reviews

Lorem ipsum dolor sit amet, consectetur adipiscing elit

” I am very happy with the outcome and communication and I very much appreciate the willingness to work with me on the little things that came up along the way. As I was quite new to website design, it took a lot of patience from Pyal to get me on track 🙂 She always listened to what I wanted and made it happen. If you are worried that the project of your own website is too much for you, go ahead and hire Pyal – she will help you in any way she can and take the worries away 🙂 She is very knowledgeable and will point you in the right direction. My requirements were very specific with a lot of custom programming and creative solutions that required “outside of the box” thinking. I highly recommend her! She delivers what she promises and much more and for a very reasonable price. Thank you! “

Barbora Kalinova

” Five star and perfections all around! Several freelancers applied for my job. Pyal was the only one who explained things to me well, and the only one to come up with a novel idea about how to solve the problem. She completed the job way ahead of schedule. I can’t wait to work with her on another project. Thank you Pyal!! “

Kim Giovacco

“This was my first project with Sairaj. He impressed me with the quality of the very first concepts and his attention to the details in in refining and finalising his work. I think he has great ability to listen and think together with clients who are open to that. In my opinion, that is what makes a good project great. I highly recommend him. “

Laszlo Szabo

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