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Alina Smith is an expert psychologist who wanted a rebranding and a website for her psychotherapy practice.
The objective was to portray the abstract aspect of the mind.
Please check out the website and the brand identity kit and guideline below.
We came up with the concept of spiral patterns which symbolizes change and the journey of life. This journey does not follow a straight line, rather curved path. We enjoined it with abstract shapes of different bright colors to portray different strands of happiness. These shapes form the butterfly’s wings, where the butterfly is the symbol of transformation.
Mainly four colors are used here.
But those four colors are different to make it subtler. Bright colors symbolize different strands of happiness and emotions.
Script fonts are the most likely to inspire other creative ideas, rich in both emotion and history. They’re a perfect match for visual brands, though their artful nature means they should be used fleetingly and with caution, as too much usage can leave text feeling illegible.
Many times we need logos on different backgrounds, as an example of that is shown here. The color of the logo will change according to the color of the background.
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